Medela

Overview

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Role: Digital Marketing & E-commerce Specialist

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Period: 2020–2025

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Company: Medela Vietnam — A leading medical retail brand specializing in mother and child healthcare products, offering B2C and B2B solutions. I focused on driving growth through digital strategy for their B2C channels.

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At Medela, I oversaw and executed performance marketing strategies across major e-commerce platforms and social media. My work spanned campaign planning, content design, and continuous optimization — all informed by analytics and insights. I played a key role in increasing sales, expanding the digital footprint, and aligning marketing initiatives across teams.

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1WORKFLOW
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3🧠 Idea                                         → 🎨 Content Creation                                 → 🚀 Campaign Launch                               → 📊 Data Analysis                                → 💰 Sales Growth
4Brainstormed campaign strategies based on         Designed engaging visual content for Shopee,           Launched coordinated campaigns across Shopee,       Monitored campaign performance, adjusted           Contributed to a 300% increase in Shopee
5seasonal trends, product categories, and          Lazada, and Facebook campaigns using Photoshop         Lazada, Tiki, and Facebook — including Double       targeting, creatives, and budget allocations       e-commerce sales and helped grow social
6platform insights. Worked closely with the        and Canva. Managed and scheduled organic content       Day campaigns (1/1, 2/2, 11/11). Implemented        in real time. Used platform analytics to           media followings to over 15K+. Campaigns
7internal team to align goals across digital       across platforms to maintain brand presence.           CPAS and Facebook Ads to drive traffic and          inform decision-making and continuously            achieved consistent sales lifts and strong
8and in-person activations.                                                                               conversions.                                        improve ROI.                                       engagement metrics.
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Key Contributions

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E-commerce Campaign Execution

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Managed monthly product campaigns across Shopee, Lazada, and Tiki — with a focus on double-number promotional days (e.g., 11/11, 12/12), maximizing seasonal traffic.

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Visual Content Production

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Designed platform-optimized visuals and banners. Maintained and scheduled content calendars to ensure consistent branding and engagement.

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Social Growth Strategy

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Contributed to growing Medela’s online following to 15,000+ organic followers through consistent and tailored content delivery.

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Ad Performance Optimization

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Ran CPAS and Facebook Ads, adjusting bids, audiences, and creatives based on real-time data. Helped drive a 300% sales increase on Shopee over time.

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Team & Language Support

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Served as lead English–Vietnamese translator for over 100 internal meetings, ensuring smooth cross-functional communication during campaign development.

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"This experience taught me how to align creative ideas with business goals — and how data, when used right, becomes your most powerful marketing tool."

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