MindReviv

Overview

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Role: Founder & Creative Director

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Period: 2024-2025

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Company: MindReviv — A reimagined content brand evolved from the original “sotinhkaymau” TikTok account (100K+ likes), now redesigned with a new visual identity and purpose.

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MindReviv was born from a personal observation of the doomscrolling culture and negativity that dominates social media. To disrupt that cycle, I created a platform that shares positive, real stories, life lessons, and soul-soothing animations — all crafted entirely by me. From scripting and voiceover to animation, sound design, and branding, I built a space that encourages inner clarity in a cluttered digital world.

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1WORKFLOW
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3🧠 Concept & Storyboarding                     → 🎨 Visual Design & Avatars                           → 🔊 Voice, SFX, Music                              → ✨ Animation & Motion                           → 📲 Platform Publishing
4Sketched ideas based on real life stories         Designed animated characters, avatar                   Recorded voiceovers and layered with                 Animated full videos using CapCut, Toonsquid,      Scheduled content across TikTok, Instagram, 
5or uplifting reflections meant to inspire         banners, and titles in PS and Animate                  ambient sound, transitions, and musical pacing       and Adobe Animate for smooth scroll-native         and Facebook with hashtags and performance 
6and uplift.                                       with a clean aesthetic.                                for tone.                                            rhythm.                                            tracking.

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Key Contributions

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Creative Direction & Branding

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Defined the tone, color, and identity for MindReviv’s new era. Crafted a design system for visual consistency across posts and platforms.

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End-to-End Content Production

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Produced 100% of content independently — from scripting and editing to animation and voice work.

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Animation & Visuals

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Used tools like Adobe Animate, Canva, Toonsquid, CapCut, and Photoshop to create scrolling-friendly, mobile-first animation clips and looping stories.

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Performance & Audience Growth

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Previously grew the TikTok presence under the name @sotinhkaymau to over 100,000+ likes, 2M+ total video views, and 25K+ engaged followers before archiving for rebrand.

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Platform Relaunch & Expansion

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Relaunching MindReviv across TikTok, Instagram, and Facebook with a new style, optimized format, and a content calendar focused on scroll flow, retention, and value.

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"MindReviv was born out of frustration — not with people, but with platforms. I wanted to create something that pauses the scroll, softens the noise, and reminds us we’re human before we’re content."

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