SKILLS CRAFTED✲
THROUGH ACTION/

● Check out my works
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Every skill listed here was built from hands-on experience — not just learned, but lived. From performance marketing and media design to campaign execution and cross-platform storytelling, each skill has been shaped by real clients, evolving tools, and a commitment to creative precision.

1.

Transforming Ideas into Visual-First Stories Built for Scroll and Share

Script to Screen

From idea to final cut — I craft engaging content across formats, including animation, voiceover, and short-form videos. Projects like MindReviv and SDB Gallery highlight my ability to combine visuals, audio, and storytelling to shift moods and spark reflection.

Platform-Focused Strategy

Each piece is tailored to platform behavior — from TikTok’s quick scroll to YouTube’s longer form. Using insights, I shape content calendars, adapt visuals, and optimize posting windows.

Hands-On Production

I independently create and animate using CapCut, Photoshop, Adobe Animate, and Toonsquid. Whether it's a reflective piece or a comedic short, I manage the full pipeline solo.

2.

Driving Digital Sales through Data-Backed Strategy and Platform-Specific Execution

Sales Strategy

At Medela, I helped run sales campaigns across Shopee, Lazada, and Tiki — including key Double Day events. Each campaign was mapped to platform-specific consumer behavior and seasonal timing.

Platform Optimization

I used CPAS, search ads, and page redesigns to boost click-through and conversion — contributing to over 300% growth in Shopee sales.

Data-Driven Execution

I leveraged backend analytics to tailor ads, budget splits, and bidding strategies. Continuous optimization ensured efficient spend and maximum results.

3.

Translating Numbers into Strategy, and Systems into Solutions

Digital Performance Tracking

My work across Medela, BUHI, and RentAll Construction involved translating data into action. From dashboard reviews to campaign fine-tuning, I use insights to guide decisions.

Information Systems Analysis

With RentAll, I led a consulting engagement involving user interviews, DFD mapping, and identifying system gaps — ultimately proposing solutions that streamlined internal processes.

Tech Stack Familiarity

From Google Ads and ecommerce dashboards to CMS structuring and visual flow charts, I work hands-on with the tools that power marketing and business decisions.

4.

Designing for Impact — Across Platforms, Screens, and Styles

Multi-Platform Asset Creation

Whether it’s social banners, ecommerce visuals, or in-game scenery, I design for purpose. My work on BUHI, LQDO, and Lonely Space Robot showcases flexibility in both brand and experimental design.

Tools & Workflow

I use Photoshop, Figma, Procreate, and Illustrator, and bring visuals to life through LottieFiles, Unity scenes, or CapCut edits. I design with structure but always leave room for surprise.

Solo Production

I handle everything end-to-end — from sketching the idea to building out layered visuals. Each project reflects an original vision, unfiltered and hands-on.

5.

Transforming Ideas into Visual-First Stories Built for Scroll and Share

Collaborative Planning

At ODE Group and Medela, I worked on live campaign planning, from writing presentations to sourcing KOLs and coordinating events.

Execution Across Teams

I’ve pitched ideas, aligned with departments, and helped bring initiatives to launch — across social, ecommerce, and real-life activations.

Timeline & Workflow Ownership

Using Google Suite, Figma, and team messaging platforms, I’ve supported launch timelines, organized budgets, and maintained deliverable calendars from start to finish.