Shaped by vision
built by curiosity

From Hanoi to Montreal, my path weaves through design, marketing, and tech — shaped by curiosity, creativity, and self-learning. Scroll down to see my story.

Recent activities

Coffee
Coffee with my lil brother and cousin
Hanoi City
My winter trip to Hanoi seeing some old friends
Gorillaz
I go to concerts
Pookie and Dee Dee
My bunnies

A deeper dive On my story, background and life/

My journey

BEGINNINGS

My creative roots go back to childhood in Hanoi, where my grandfather worked in the printing industry. He’d bring home extra printed books and flyers, and I’d fill every blank space with drawings, comics, and storyboards. Surrounded by creative friends and a partner in UI/UX design, I naturally leaned into visual storytelling. Having grown up in Vietnam and spent my adult years in Canada, I developed a sharp eye for both Eastern and Western aesthetics — and the ability to move fluidly between them.

GROWTH

I’ve always been drawn to new tech — and when AI tools became accessible, it felt like I finally had the power to bring my visions to life. Whether it was building a full game in two days with no coding background or designing and launching this very website solo, I love figuring things out and making them real.Each work experience taught me something different: Medela sharpened my eCommerce execution, Ode taught me teamwork and influencer planning, BUHI pushed my ad and search skills, and projects like MindReviv and SDB let me explore vision and voice. One of the hardest things? Building confidence in what I make. But each time I follow through, I grow a little more.

TODAY

I’m currently diving deep into marketing, content creation, eCommerce, design, and all things AI. I spend a lot of time experimenting: testing my own content, studying the ever-changing landscape of digital marketing, and figuring out how to stay ahead. From trends to tools, I’m always exploring what’s next and how I can bring fresh ideas to the table.

OUTSIDE THE WORK

When I’m not creating, I’m still creating. I make art and music, I edit videos, and I design for fun. I stay active — working out, playing basketball, or just kicking around. I’ve always enjoyed relaxing, creative games like Minecraft. And when I need to zone in, it’s usually to the sound of jazz or bossa nova.

GOING FORWARD

I want to use what I’ve learned — and what I’ve struggled through — to help others. Whether that’s mentoring someone, sharing tools, or just making people feel something through my work. I’m excited to work with teams who value experimentation and creativity, and I hope to keep evolving as both an artist and a thinker. There’s so much I still want to build.

HANDS ON EXPERTISE ACROSS DESIGN, TECH & EXECUTION/

Data Tech

Digital Performance Tracking
,
Information Systems Analysis
,
Tech Stack Familiarity

Ecommerce

Sales Strategy
,
Platform Optimization
,
Data-Driven Execution

Media Design

Multi-Platform Asset Creation
,
Tools & Workflow
,
Solo Production

Content Creation

Script to Screen
,
Platform-Focused Strategy
,
Hands-On Production

Campaign Management

Collaborative Planning
,
Execution Across Teams
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Timeline & Workflow Ownership