ODE Group

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

Overview

‍

Role: Marketing Coordinator Intern

‍

Period: Summer 2022

‍

Company: ODE Group — A media corporation under Sunshine Group, focused on launching digital lifestyle projects and entertainment platforms. During my time there, ODE was in the process of launching their flagship super app and related media assets.

‍

As part of the marketing team, I contributed to multiple phases of ODE’s launch strategy — from research and ideation to campaign planning and on-ground execution. My tasks ranged from sourcing and briefing influencers to writing blog content and building campaign presentations. I also supported event logistics and collaborated with design and strategy teams to refine visual direction and campaign positioning.

1WORKFLOW
2
3🧠 Idea                                         → 🎨 Content Creation                                 → 🚀 Campaign Launch                               → 🗣 Influencer Coordination                         → 📸 Event Execution
4Researched youth trends and digital behavior      Wrote blog content and helped refine internal          Planned campaign presentations and launch           Identified KOLs and influencers, aligned with       Assisted with coordinating real-life activation
5to inform launch strategy and campaign ideas.     messaging for web and app platforms.                   timeline with brand vision and target audience.     brand budget and message.                           events, photo ops, and team responsibilities.
6

‍

‍

Key Contributions

‍

Campaign Ideation & Planning

‍

Developed creative direction for app launch campaign. Contributed to pitch decks presented to senior leadership and helped define early user personas and experience flows.

‍

Influencer & KOL Sourcing

‍

Researched, filtered, and proposed a list of 20+ influencers and KOLs based on audience fit and budget. Coordinated briefing and collaboration packages.

‍

Event Coordination

‍

Helped organize 2 branded in-person events, handling logistics, staff roles, and live engagement coverage, reaching 1,500+ attendees across venues.

‍

‍

Content Writing & Internal Comms

‍

Wrote and edited 5+ blog posts for the new company site, optimized for tone and campaign goals. Created and presented internal pitch decks to stakeholders.

‍

Team Collaboration & Tools

‍

Worked cross-functionally using Google Suite, Viber (corporate chat), and Figma to assist with layout planning and collaborative reviews.

‍

"This experience helped me grow from a learner into a contributor — where every blog, deck, and brainstorm had a purpose, and every voice mattered."

‍

‍

‍

‍

‍